Viral Twitch streamer and artist PlaqueBoyMax has restarted his notorious “Song Wars” competition after leaving it dormant for nearly a year. Earlier Song Wars runs in...
The Federal Trade Commission has set its sights on influencers once again. Starting in December, expanding on their new round of disclosure guidelines from 2023. The...
As an addendum to my recent articles about the rise of athlete influencers and coverage of the Super Bowl and upcoming FIFA World Cup by content...
The largest advertising company in the world, Publicis Groupe, just announced a new offering to connect brands with sports influencers. Influential Sport is a combination of...
Maybe you’ve seen your favorite streamer shout out their sponsor live. Perhaps you’ve witnessed a whole event on Twitch, or an entire set for a podcast,...
IShowSpeed’s rise to fame has been defined by his brash, magnetic personality and his unpredictability. But over the past two years, one theme has consistently broken...
Super Bowl LX, the long-awaited finale to the 2025 NFL season, a showdown between the Seattle Seahawks and the New England Patriots has been highly anticipated...
When Logan Paul and KSI launched Prime Hydration, the product quickly became one of the most discussed creator-led consumer brands. The drink’s trajectory from an internet...
When Emma Chamberlain launched Chamberlain Coffee in late 2019, the company didn’t feel like a celebrity licensing deal or a quick cash-grab from a high profile...
Fortune cookies, a staple of Westernized Chinese food, are normally a message contained within a small fried cookie. Aside from an actual “fortune”, the message within...
