YouTube badged 24 creator channels as official World Cup correspondents across 11 countries and four continents, a day before kickoff. The deal underneath it lets broadcasters...
The World Cup anthem placement nobody pitched, and what it shares with MrBeast's Amazon deal.
Tylil, Sidetalk, and Big Dicee captured watch-party crowds outside Madison Square Garden as the Knicks lead the 2026 NBA Finals 2-0.
On March 28, Twitch streamers Lacy and Sketch were sitting courtside in Houston, Texas at the Toyota Center for the NCAA Men’s March Madness Elite Eight...
The Sidemen Charity Match 2026 is scheduled for April 18 at Wembley Stadium in London. The event pits “Sidemen FC” against a team branded “the YouTube Allstars”,...
As an addendum to my recent articles about the rise of athlete influencers and coverage of the Super Bowl and upcoming FIFA World Cup by content...
The largest advertising company in the world, Publicis Groupe, just announced a new offering to connect brands with sports influencers. Influential Sport is a combination of...
