When Logan Paul and KSI launched Prime Hydration, the product quickly became one of the most discussed creator-led consumer brands. The drink’s trajectory from an internet...
When Emma Chamberlain launched Chamberlain Coffee in late 2019, the company didn’t feel like a celebrity licensing deal or a quick cash-grab from a high profile...
Fortune cookies, a staple of Westernized Chinese food, are normally a message contained within a small fried cookie. Aside from an actual “fortune”, the message within...
In November 2024, Twitch streamer Kai Cenat launched one of the most ambitious livestream projects in the platform’s history. “Mafiathon 2” was a subathon that ran...
New Jersey native PlaqueBoyMax, born Maxwell Dent, has seen his meteoric rise to fame for streaming and music since 2022. Alongside this growing fame, Max has...
Bing bong! If you’ve ever been to New York City, you know the iconic sound of the subway. Or you’ve heard the onomatopoeia echoed by one...
Darren Watkins Jr., better known as IShowSpeed, crossed 50 million YouTube subscribers this week on January 20, 2026, which was his 21st birthday. The milestone marks...
Addison Rae’s career now draws revenue from beauty, fragrance, fashion collaborations and a growing music business, beyond her TikTok origins. She has turned early online momentum...
After announcing a joint partnership in December, Starbucks has launched their collaboration with MrBeast’s for Beast Games Season 2, using the coffee giant as a core...
In May 2024, YouTube superstar MrBeast (born Jimmy Donaldson) walked away from Night Media, the talent management company that helped scale his business to an annual...