The NYT bestselling creator turned 1.5 million book-obsessed followers into an iHeartPodcasts deal. 'Prose Society' premieres August 12, and its structure is a blueprint for literary...
Dior never fought Sincerely Jules in fashion. The beauty application is a different story, and the TTAB fight tests what creator brands can carry across categories.
Spotify became the first audio service to cross 300 million paying subscribers, and its new Merlin deal shows how that scale will decide where creator money...
Disney is licensing Marvel, Pixar and Star Wars IP to TikTok creators, and their opt-in videos will stream inside Disney+. It is the first time TikTok...
A YouTuber turned promoter now co-owns a nearly 400-fighter combat sports company, and he plans to fight inside it. The MVP-PFL merger closes a loop no...
