Meta has announced the start of a new invite-only, three-month program for creators on Facebook. The “Creator Fast Track” program is offering eligible content creators with...
The Federal Trade Commission has set its sights on influencers once again. Starting in December, expanding on their new round of disclosure guidelines from 2023. The...
As an addendum to my recent articles about the rise of athlete influencers and coverage of the Super Bowl and upcoming FIFA World Cup by content...
The largest advertising company in the world, Publicis Groupe, just announced a new offering to connect brands with sports influencers. Influential Sport is a combination of...
Maybe you’ve seen your favorite streamer shout out their sponsor live. Perhaps you’ve witnessed a whole event on Twitch, or an entire set for a podcast,...
When Logan Paul and KSI launched Prime Hydration, the product quickly became one of the most discussed creator-led consumer brands. The drink’s trajectory from an internet...
Fortune cookies, a staple of Westernized Chinese food, are normally a message contained within a small fried cookie. Aside from an actual “fortune”, the message within...
Addison Rae’s career now draws revenue from beauty, fragrance, fashion collaborations and a growing music business, beyond her TikTok origins. She has turned early online momentum...
After announcing a joint partnership in December, Starbucks has launched their collaboration with MrBeast’s for Beast Games Season 2, using the coffee giant as a core...
FIFA has named TikTok its first-ever Preferred Platform, setting the stage for what could be the most creator-forward global sporting events in history and establishing a...