Influencer budgets grew 171% in a year, CreatorIQ found, and most of that money came out of TV. For mid-tier creators, that reallocation is the real...
Acast's U.S. sales chief says a creator's YouTube and social following now counts as much as podcast downloads in ad buys. The same day, Comscore gave...
Parasocial Streaming Surge 50 WEEK OF 2026-07-27 · METHODOLOGY 1 THIS WEEK’S NO. 1 santygolden KICK98.3K hrs watched · 5.8K avg CCV 1ST WEEK AT NO....
Parasocial Streaming 100 WEEK OF 2026-07-27 · METHODOLOGY 1 THIS WEEK’S NO. 1 Ibai TWITCHYOUTUBEX▲ 3313.9M hrs watched · 1.2M avg CCV 1ST WEEK AT NO....
Aggregate creator pay grew 59 percent in 2025, but the top 1 percent now capture 21 cents of every ad dollar. CreatorIQ's data is the clearest...
Italy's influencer economy is accelerating toward €425 million in 2026, but the money is skipping the biggest names. Mid-tier creators are the ones getting paid.
Parasocial Streaming Surge 50 WEEK OF 2026-07-06 · METHODOLOGY 1 THIS WEEK’S NO. 1 YoDa TWITCHX4.2K hrs watched · 699 avg CCV 1ST WEEK AT NO....
Parasocial Streaming 100 WEEK OF 2026-07-06 · METHODOLOGY 1 THIS WEEK’S NO. 1 Caedrel TWITCHYOUTUBEX3.8M hrs watched · 74.7K avg CCV 1ST WEEK AT NO. 1...
Unilever put 50,000-plus creators on the World Cup payroll and built a 24/7 content command center to run them. The format, not the spend, is what...
Parasocial Streaming Surge 50 WEEK OF 2026-07-20 · METHODOLOGY 1 THIS WEEK’S NO. 1 Peterbot TWITCH59.3K hrs watched · 10.4K avg CCV 1ST WEEK AT NO....