Darren Watkins Jr., better known as IShowSpeed, crossed 50 million YouTube subscribers this week on January 20, 2026, which was his 21st birthday. The milestone marks...
Addison Rae’s career now draws revenue from beauty, fragrance, fashion collaborations and a growing music business, beyond her TikTok origins. She has turned early online momentum...
After announcing a joint partnership in December, Starbucks has launched their collaboration with MrBeast’s for Beast Games Season 2, using the coffee giant as a core...
In May 2024, YouTube superstar MrBeast (born Jimmy Donaldson) walked away from Night Media, the talent management company that helped scale his business to an annual...
FIFA has named TikTok its first-ever Preferred Platform, setting the stage for what could be the most creator-forward global sporting events in history and establishing a...
What began as seven friends recording themselves playing FIFA has now become a hugely successful entertainment and commerce company. The Sidemen (KSI, Zerkaa, Miniminter, TBJZL, Behzinga,...
The world’s most popular Twitch streamer, Kai Cenat, has pushed his entertainment far beyond playing GTA Online or hosting variety shows from his bedroom. As his...
What happens when popular streamer IShowSpeed goes head-to-head with Africa’s strongest woman? Well, the competition was less about battling and more about shedding a new light...
