In May 2024, YouTube superstar MrBeast (born Jimmy Donaldson) walked away from Night Media, the talent management company that helped scale his business to an annual...
FIFA has named TikTok its first-ever Preferred Platform, setting the stage for what could be the most creator-forward global sporting events in history and establishing a...
What began as seven friends recording themselves playing FIFA has now become a hugely successful entertainment and commerce company. The Sidemen (KSI, Zerkaa, Miniminter, TBJZL, Behzinga,...
The world’s most popular Twitch streamer, Kai Cenat, has pushed his entertainment far beyond playing GTA Online or hosting variety shows from his bedroom. As his...
As of early January 2026, an AI Twitch channel surpassed every human streamer on the platform in paid subscribers, counting over 162,000 active subscribers at one point. Meet Neuro-sama, a...
