Jake Paul's MVP is skipping pay-per-view to put a live world title fight on TikTok Live, and Serrano needs one stoppage to own the women's knockout...
YouTube is one of five bidders chasing the next two World Cups for American viewers. Its wedge against Netflix, Disney, Amazon, and Apple is a creator...
A creator with a licensed match feed pulled 9.2 million to Portugal's World Cup opener. The deal behind it, signed with FIFA, Fox, and YouTube, is...
YouTube badged 24 creator channels as official World Cup correspondents across 11 countries and four continents, a day before kickoff. The deal underneath it lets broadcasters...
Tylil, Sidetalk, and Big Dicee captured watch-party crowds outside Madison Square Garden as the Knicks lead the 2026 NBA Finals 2-0.
The Sidemen Charity Match 2026 is scheduled for April 18 at Wembley Stadium in London. The event pits “Sidemen FC” against a team branded “the YouTube Allstars”,...
As an addendum to my recent articles about the rise of athlete influencers and coverage of the Super Bowl and upcoming FIFA World Cup by content...
The largest advertising company in the world, Publicis Groupe, just announced a new offering to connect brands with sports influencers. Influential Sport is a combination of...
IShowSpeed’s rise to fame has been defined by his brash, magnetic personality and his unpredictability. But over the past two years, one theme has consistently broken...
Chris “Lethal Shooter” Matthews over the past several years has solidified himself as one of the most notable sports figures online. He’s branded himself through his...