Tylil, Sidetalk, and Big Dicee captured watch-party crowds outside Madison Square Garden as the Knicks lead the 2026 NBA Finals 2-0.
The Sidemen Charity Match 2026 is scheduled for April 18 at Wembley Stadium in London. The event pits “Sidemen FC” against a team branded “the YouTube Allstars”,...
As an addendum to my recent articles about the rise of athlete influencers and coverage of the Super Bowl and upcoming FIFA World Cup by content...
The largest advertising company in the world, Publicis Groupe, just announced a new offering to connect brands with sports influencers. Influential Sport is a combination of...
IShowSpeed’s rise to fame has been defined by his brash, magnetic personality and his unpredictability. But over the past two years, one theme has consistently broken...
Chris “Lethal Shooter” Matthews over the past several years has solidified himself as one of the most notable sports figures online. He’s branded himself through his...
What happens when popular streamer IShowSpeed goes head-to-head with Africa’s strongest woman? Well, the competition was less about battling and more about shedding a new light...
Former unified heavyweight champion Anthony Joshua knocked out Jake Paul in the sixth round, closing the door on Paul’s latest high-profile step-up.
Jake Paul lost the fight, but financially, the Paul vs. Anthony Joshua Netflix event may have been one of the biggest paydays in modern boxing. Multiple...