A Connecticut streamer with about 900 followers just made himself the named plaintiff in a fight over whether every Twitch creator's face, voice, and chat became...
WeHype just became the first third-party ad marketplace inside Twitch's Sponsorship Dashboard since StreamElements, and it opens with an EA Battlefield campaign as Affiliates gain brand-deal...
YouTube's August 24 first-frame view count rewards brands with bigger reach numbers while creator educator Joey Gagliardi warns the inflated metric does nothing for earnings.
Twitch just handed its largest tier of streamers something once reserved for Partners: direct access to paid brand campaigns, gated only by a free certification course.
Jackbox locked October 15 and September 17 launch dates, and CEO Mike Bilder says a smart TV app that runs the games with no console or...
YouTube is dangling multi-million-dollar exclusivity packages at its biggest stars, and threatening the ones who post to Netflix too. The two-platform truce may be over.
A sport that cannot outspend anyone is building a fan base one sub-100,000-follower creator at a time. The payoff is a live Pier 17 showdown next...
TikTok quietly shipped an AI Intro tool inside TikTok Live that writes a host summary for late-arriving viewers, a discoverability play aimed squarely at Twitch and...
A federal bill from Sen. Adam Schiff and a parallel California measure would treat paid creator political posts as regulated advertising, with California fines reaching $5,000...
Sen. Adam Schiff's PAID Act and a California bill would treat a paid political post like a TV ad, with the state version carrying $5,000 fines...
