YouTube is one of five bidders chasing the next two World Cups for American viewers. Its wedge against Netflix, Disney, Amazon, and Apple is a creator...
A creator with a licensed match feed pulled 9.2 million to Portugal's World Cup opener. The deal behind it, signed with FIFA, Fox, and YouTube, is...
The World Cup anthem placement nobody pitched, and what it shares with MrBeast's Amazon deal.
FIFA has named TikTok its first-ever Preferred Platform, setting the stage for what could be the most creator-forward global sporting events in history and establishing a...