New Apptopia panel data lands as Netflix signs YouTube talent by the dozen. The catch: only 1 in 6 YouTube users also has Netflix, and the...
Pocket.watch's Rabbit Hole puts 36 creators in one premium series, then parks 240 spinoff episodes behind it on Hulu. The structure, not the star count, is...
A wearable-sticker toy brand cleared a billion YouTube views and reached 60-plus countries without buying a single traditional toy ad. Now it is testing whether a...
Gustavo Dudamel is ending 17 years at the LA Phil on his own YouTube channel, not a broadcast network, turning a farewell into a live Venezuela...
YouTube's August 24 first-frame view count rewards brands with bigger reach numbers while creator educator Joey Gagliardi warns the inflated metric does nothing for earnings.
YouTube is dangling multi-million-dollar exclusivity packages at its biggest stars, and threatening the ones who post to Netflix too. The two-platform truce may be over.
On opening day of TIFF, two YouTube creators premiere new work that skips theaters entirely and heads straight back to the platform. Inside the Variety x...
YouTube and Variety are putting two creator-native shows on TIFF's opening day, and both head straight to YouTube after. The festival just became a launchpad.
YouTube is doubling its Partner Program entry bar in 2027, the first overhaul in eight years. Kick's contract advisor started recruiting the shut-out creators the same...
A YouTuber turned promoter now co-owns a nearly 400-fighter combat sports company, and he plans to fight inside it. The MVP-PFL merger closes a loop no...
