On March 28, Twitch streamers Lacy and Sketch were sitting courtside in Houston, Texas at the Toyota Center for the NCAA Men’s March Madness Elite Eight...
The Sidemen Charity Match 2026 is scheduled for April 18 at Wembley Stadium in London. The event pits “Sidemen FC” against a team branded “the YouTube Allstars”,...
As an addendum to my recent articles about the rise of athlete influencers and coverage of the Super Bowl and upcoming FIFA World Cup by content...
The largest advertising company in the world, Publicis Groupe, just announced a new offering to connect brands with sports influencers. Influential Sport is a combination of...
IShowSpeed’s rise to fame has been defined by his brash, magnetic personality and his unpredictability. But over the past two years, one theme has consistently broken...
Super Bowl LX, the long-awaited finale to the 2025 NFL season, a showdown between the Seattle Seahawks and the New England Patriots has been highly anticipated...
What happens when popular streamer IShowSpeed goes head-to-head with Africa’s strongest woman? Well, the competition was less about battling and more about shedding a new light...
Former unified heavyweight champion Anthony Joshua knocked out Jake Paul in the sixth round, closing the door on Paul’s latest high-profile step-up.