The Federal Trade Commission has set its sights on influencers once again. Starting in December, expanding on their new round of disclosure guidelines from 2023. The...
The largest advertising company in the world, Publicis Groupe, just announced a new offering to connect brands with sports influencers. Influential Sport is a combination of...
Maybe you’ve seen your favorite streamer shout out their sponsor live. Perhaps you’ve witnessed a whole event on Twitch, or an entire set for a podcast,...
Super Bowl LX, the long-awaited finale to the 2025 NFL season, a showdown between the Seattle Seahawks and the New England Patriots has been highly anticipated...
When Logan Paul and KSI launched Prime Hydration, the product quickly became one of the most discussed creator-led consumer brands. The drink’s trajectory from an internet...
When Emma Chamberlain launched Chamberlain Coffee in late 2019, the company didn’t feel like a celebrity licensing deal or a quick cash-grab from a high profile...
Fortune cookies, a staple of Westernized Chinese food, are normally a message contained within a small fried cookie. Aside from an actual “fortune”, the message within...
In November 2024, Twitch streamer Kai Cenat launched one of the most ambitious livestream projects in the platform’s history. “Mafiathon 2” was a subathon that ran...
New Jersey native PlaqueBoyMax, born Maxwell Dent, has seen his meteoric rise to fame for streaming and music since 2022. Alongside this growing fame, Max has...
Bing bong! If you’ve ever been to New York City, you know the iconic sound of the subway. Or you’ve heard the onomatopoeia echoed by one...