Blenders handed Jordan Howlett a Chief Content Officer title with actual authority over product and creative. Four brands are now testing whether an executive seat is...
A Connecticut streamer with about 900 followers just made himself the named plaintiff in a fight over whether every Twitch creator's face, voice, and chat became...
WeHype just became the first third-party ad marketplace inside Twitch's Sponsorship Dashboard since StreamElements, and it opens with an EA Battlefield campaign as Affiliates gain brand-deal...
YouTube's August 24 first-frame view count rewards brands with bigger reach numbers while creator educator Joey Gagliardi warns the inflated metric does nothing for earnings.
Twitch just handed its largest tier of streamers something once reserved for Partners: direct access to paid brand campaigns, gated only by a free certification course.
YouTube is dangling multi-million-dollar exclusivity packages at its biggest stars, and threatening the ones who post to Netflix too. The two-platform truce may be over.
A sport that cannot outspend anyone is building a fan base one sub-100,000-follower creator at a time. The payoff is a live Pier 17 showdown next...
A federal bill from Sen. Adam Schiff and a parallel California measure would treat paid creator political posts as regulated advertising, with California fines reaching $5,000...
Sen. Adam Schiff's PAID Act and a California bill would treat a paid political post like a TV ad, with the state version carrying $5,000 fines...
Sen. Adam Schiff's PAID Act and a California fine bill would treat paid creator political content like a TV spot, with disclosure duties creators never had...
